The main purpose of bra is to ensure support to the breasts. But in addition, it needs to be versatile, comfortable and fashionable. It is always necessary to innovate and seek the best design coupled with quality fabrics and accessories to ensure comfort, safety and beauty for women. And one of the items that consumers take into consideration when choosing is the bra strap.
After all, the handle is important for both women’s health and aesthetics. It acts as a force distributor on the shoulders, with the function of ensuring the support of the breasts without damaging the spine.
That is, the ideal handle needs to be soft and flexible, so as not to disturb or mark the skin. It should also have an ideal width so that the bra can be worn with the main pieces of women’s wardrobe, because day to day demands practicality. And every woman knows that in routine, a bra can not be just beautiful, but functional.
Until 1910, the corsets fulfilled the function of the bra. They were extremely tight and uncomfortable for women, but it was the only option to hold the breasts and keep the waist thin or reduce measurements.
For medicine, the corset is a true villain of feminine health, because it harms both internal organs and the spine.
But it was only in 1914 that the bra, a model more archaic than the present, was created. The American Mary Tucek developed and patented a piece that had separate bumps and shoulder straps attached to brackets to support the breasts. It has been centuries of evolution and we are still creating new models.
Bet On Quality
When it comes to creating your collection of bras, consider investing in quality handles.Investing in better materials means increasing and enhancing the value for money of your product. This also contributes to generate more customer loyalty.
In addition to the concern for health, women are always looking for models that are beautiful and sophisticated, and of course, that keep up with fashion trends.
They are demanding consumers, but who value products that fit their curves, are beautiful and have durability.
With so many options on the market, your brand needs to stand out by the differentials and one tip is to bet on the quality, comfort and design combo.
Release Zanotti 2017
Combining quality and technology, Zanotti launched the Florence handle in the 10mm and 13mm widths. Specially designed for collections of super premium fitness bras and tops, the strap features great stretch along with a smooth, pleasant touch that allows maximum comfort in the pieces and ensures breast support, ideal for all sizes.
Available in white, black, cinnamon and pepper colors, its finish is semi-opaque, ideal for creating more sophisticated and elegant pieces.
The article can also be dyed in the tone that the client wishes, according to the special dyeing policy.
The Florence Strap can be a great investment to add value to your collection, a product that will make all the difference in the bra and will ensure more customer satisfaction.
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