Zoe Saldana is the new testimonial for Calvin Klein Underwear for autumn winter 2010 2011, this young and beautiful actress is now in great demand, after the success of Star Trek and Avatar, his career took off, that it was also required in advertising campaigns of most important names. The campaign with Zoe Saldana will be shot by photographer Mikael Jansson in New York City, it will be played on a strategic mix of media, including print, digital media and billboards, plus there will be campaigns in the magazines for the month of October 2010.
The new collection of Calvin Klein Underwear is a mix of femininity, sensuality and elegance , this year also will debut the new Envy line, a line oflingerie designed to better enhance the curves and body.
The Calvin Klein Underwear bras are divided into three levels of depth of the neckline, each model is characterized by three elements: cup size, breadth of shoulder pads and breadth of the underbust band.
We Envy presenting Coverage1 for a sleek and sexy look, Perfectly Fit with Coverage 2 presents average neckline and finally Seductive Comfort with 3 Coverage for maximum coverage and maximum support.
Bob Mazzoli, Chief Creative Officer of Calvin Klein Underwear, said: ” We are excited to have Zoe Saldana as the face of Calvin Klein Underwear and Calvin Klein Envy, our new product.
Zoe gives life to the campaign and
Zoe gives life to the campaign and her universal appeal will help us continue to expand our dialogue with clients around the world . “Tom Murry, President and CEO of Calvin Klein, Inc, added:” We are convinced that the beauty and the naturalness of Zoe in the upcoming Calvin Klein Underwear campaign will have a strong impact in our customers by increasing brand awareness . ”
Zoe Saldana added: “Calvin Klein has always made perfect execution campaigns.I’m happy to be associated with an icon-brand recognized around the world as Calvin Klein Underwear. ”
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