After the controversy, the ad starring Gisele Bundchen will be issued.
The Council of Brazilian Advertising Self – Regulation (Conar) has authorized the issuance of the controversial announcement of lingerie , in which the supermodel Gisele Bundchen was “use of its charm” to achieve their goals when they had to communicate bad news to her husband.
He branded a sexist, his censure was asked, however, the Council of Ethics Conar has rejected the request of the Government to understand that the ad uses “common stereotypes in society” , which “does not diminish the status of women , ” according a statement of the entity.
The lawsuit was filed by 40 consumers and the Secretariat for Women of the Presidency of the Republic, an organization that has complied with the verdict and rejected appeal to a higher court. The Secretariat for Women, in a note, expressed his content with the fact that the Conar, an association that brings together leading advertising agencies in the country, decided to take the case to its ethics commission.
One of the functions of the Secretariat for Women is precisely constructed to combat stereotypes against female figure in society. The Conar vetoed last year issuing a statement in which the American millionaire Paris Hilton promoting a Brazilian beer for being “too sexy
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