If until now you had noticed the plus sizes of Sports Bras were absent from the shelves of Nike, the company seems to finally start moving in favor of our customer segment, completing a model suitable for larger sizes. At least, so you see the account@nikewomen, which in the past week Instagram sponsored posts with two bras of the line Nike Pro Bra Collection on the body of curvy models, promoting the concept of well-being regardless of body type and ensuring the fit even in larger sizes.
To wear the garment in question appeared in the first post Paloma Elesser agency Muse, model Management in New York. In the picture, dressed only with leggings and BRA, arms raised above the head, Elesser indicates how to check if the bra is fit properly (“many women–Nike post caption writes–wear Bras with too large and too small. To see if the size is right, bring your arms above your head. If the belt moves, you must take one size smaller”).
Later, Nike has posted an image of another young man evidently curvy exercising again in leggings and BRA. The caption of the picture always refers to How to wear a bra properly (“Sports Bras are designed to absorb more impact than normal ones. That is why the sports bra band should dress up tighter than the BRA you wear every day “).
If, on the one hand, the presence of curvy models in this clothing line marks a progress in the world of Nike, which has always been accustomed to struggle in vain to find colorful and beautiful wearable sportswear for all, it is also true that the two posts Instagram and the content of the website, where you can buy Bras, do not mention the concept of plus size, while the user comments. Even the measures proposed in e-commerce are not exactly plus, since arriving to XL and for the measures the Italian Cup large but not huge 4E:, where the offer is not for all. On the other hand, at least in JANESPORTSBRAS are good directions on How to choose the right sports bra size for running.
In any case, we like that Nike has finally entered a form of ‘ new ‘ woman among those proposed so far by promoting inclusiveness and the importance of sport in the lives of all women, without passing it as a targeted campaign solely to shine.
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